Where To Find the UTM_Term= parameter In Google Analytics Reports

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Finding your much needed ‘campaign’ parameters in Google Analytics can often be difficult! Particularly when it comes to the campaign term metric

To find the UTM_term parameter in Google Analytics

  1. Go To Google Analytics
  2. Either click on other (next to source/medium etc) (refer to screengrab) or
  3. Choose as a secondary dimension KEYWORD or refer to keyword in custom reports

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