Where To Find the UTM_Term= parameter In Google Analytics Reports

Finding your much needed ‘campaign’ parameters in Google Analytics can often be difficult! Particularly when it comes to the campaign term metric

To find the UTM_term parameter in Google Analytics

1. Go To Google Analytics
2. Either click on other (next to source/medium etc) (refer to screengrab) or
3. Choose as a secondary dimension KEYWORD or refer to keyword in custom reports