How To Add New LinkedIn Profile Targeting Options With Bing Ads Campaigns

Microsoft have recently expanded their LinkedIn targeting to include more granular and specific LinkedIn profile data.

Now on Bing ads we can target users

• Who work for specific companies
• That work in specific industries
• Those who have specific kinds of jobs

To test the water and add some clout to your B2B campaign or campaigns targeting specific kinds of people

1. Login to Bing Ads
2. Select the campaign and go to the SETTINGS tab
3. Scroll down to the section for campaign targets
4. Select EDIT TARGET CATEGORIES and add in any relevant LinkedIn profile targets to a campaign