With Google Smart Shopping campaign capacity amping up emphasis has switched somewhat to feed management. One powerful Google Shopping campaign optimization technique is to refine product titles according to specific keywords or search queries (especially those you convert well from non-shopping campaigns). This is particularly achievable and relatively easy if you are working on a limited number of products/ categories.
Download a product data feed (with the item ID attribute, product title and category at least)
Create a new column
Tweak the title to be more keyword rich in your high density/ strong conversion rate keywords (we have prepared a template if you struggle to get the format)
Make Google Ads mockups using the Karooya Ad mockup Preview Tool
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Following Google’s update for search terms to include only “terms that were searched by a significant number of users” paid search professionals have been assessing the implications to this. Fortunately for us there is a workaround!
What you will need
A Google Analytics account (linked to Google Ads with auto-tagging enabled)
The process is simple! We access the search query data in Google Analytics (works currently but who knows how long for!)
Ever wonder if reports being sent out are actually looked at? Get invaluable metrics like time spent on each page of Google Data Studio report/ bounce rate/ pages per session etc with this handy little tid bit
Now wait for the data to collect! Make informed decisions about your reporting based on bounce rate, time on certain pages etc Make sure any IP addresses for your company are excluded or even better – use a block me from Analytics plugin to get a client view of the data collating in GA.
To help clean up data in Google Data Studio we can use custom metrics and a an easily amendable script to change data table elements into broader grouping (for instance, above for changing Default Channel Grouping data from Google Analytics.
To do this for any dimension in Google Data Studio. Head to edit mode in Google Data Studio and, in the dimensions tab for
Click ADD METRIC and select CREATE FIELD as below
2. In the example at the top we used a script to change the default channel grouping using the following script (just enter this in the box for the new metric or amend as necessary)
CASE
WHEN CONTAINS_TEXT(Default Channel Grouping, "Social") THEN "Paid Media"
WHEN CONTAINS_TEXT(Default Channel Grouping, "Paid Search") THEN "Paid Media"
WHEN CONTAINS_TEXT(Default Channel Grouping, "Display") THEN "Paid Media
ELSE "Non-Paid Media"
END
This can be adapted for source mediums for more granularity. Also similar landing pages, events can often be cleaned up according business specific priorities. Make sure you check out the rest of our Google Data Studio tips before you leave.
